AT THE HEART
OF THE ROYAL TOWN
Find out more
The vision
CREATING A THRIVING
TOWN CENTRE
Initial plans have been designed to revitalise the heart of Royal Sutton Coldfield. Whilst working within the constraints of an operational shopping centre, our proposal seeks a phased development that will deliver up to 700 new homes, spaces where people and businesses thrive, places to eat and drink, a hotel, leisure facilities and community hubs that promote wellbeing, culture and connectivity.
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WHERE EVERYONE BELONGS
Our plans have been developed with the community in mind. We believe the people of Royal Sutton Coldfield deserve to have a town centre that meets the needs and aspirations of the town for generations to come.
The plans
AN EXCITING FUTURE AWAITS
In 2021, The Sutton Coldfield Town Centre Masterplan SPD was adopted by Birmingham City Council. This now forms part of the City’s Development Plan. The Gracechurch Centre is allocated for development within the SPD and the principles have formed the foundation of our proposals taking into consideration a full range of constraints and opportunities.
GRACECHURCH SQUARE, A NEW TOWN SQUARE
01
COMMUNITY-LED
SPACES
New community-led spaces for wellness and healthcare including including Yoga, teaching, healthcare and more.
02
AN IMPROVED
RETAIL OFFER
Consolidated retail and comprehensive refurbishment strategy creating an environment where a mix of national and independent retailers thrive.
03
A 120-KEY
HOTEL
A new 120-key hotel to the south of the scheme with servicing retained via the existing basement and parking via the existing multi-story car park.
04
A NEW NIGHT-TIME
ECONOMY
Active frontages along the parade and around the perimeter of two new public squares will be home to a diverse and quality food & beverage offer.
05
TWO NEW
PUBLIC SQUARES
Two new public squares will act as the new 'Heart' of the town, providing the perfect setting for community events including craft markets and outdoor performances.
06
HIGH QUALITY PLACES
TO LIVE
Up to 700 high-quality new homes to the north and south of the development featuring a mixture of architectural styles to complement the fabric of the town.
07
IMPROVED
CONNECTIVITY
Improvements to the walkability and connectivity to the park and the rest of the town, creating new connection points across Brassington Avenue and more.
08
FAMILY ORIENTATED
LEISURE
The introduction of an improved leisure provision for people of all ages to enjoy. Ideas include civic spaces, a museum, and theatre amongst others.
ATTRACTIVE ACTIVE FRONTAGES ALONG THE PARADE WITH VIEWS TO THE NORTH
Creating
A PLACE TO BE
PROUD OF
The proposed plans will help unlock growth for Royal Sutton Coldfield, generating millions of pounds for the local economy. We will create jobs, new opportunities and a legacy for the town that delivers for generations to come.
A BETTER
WAY OF LIFE
The creation of two new public squares will act as the new 'Heart' of the town, providing the perfect setting for community events including food and craft markets along with outdoor performances.
Quality homes
LIVE IN THE HEART OF THE ROYAL TOWN
We plan to build up to 700 high-quality new homes to the north and south of the development, creating jobs and the economic demand to sustain an improved retail and F&B offer. These homes will combine a mixture of architectural styles and designs to create an interesting street-scene that complements the existing fabric of the town.
DELIVERY PLAN
The development will be delivered in phases over a number of years to minimise the disruption to the town and the community and ensure the heart of the Royal Town is maintained.
PHASE 1
Consolidate and enhance retail to the centre of the site from the Northern Gateway. Maintain a meanwhile use along the edges of the sites to the mall and Parade where possible.
PHASE 2
Northern Gateway: Redevelop to provide active ground floors with homes above. Maintaining the retail operation of the rest of the town centre.
PHASE 3
Consolidate and enhance retail to the centre of the site from the Southern Gateway. Maintain a meanwhile use along the edges of the sites to the mall & Parade where possible.
PHASE 4
Southern Gateway: Redevelop the South of the site to provide active ground floors with restaurants, cafes, and different types of retail and public space with homes above.
STREET FOOD
MARKETS